Even when fried?

Not sure if my sense of humor is being affected by the fact that classes begin tomorrow, but I read the following excerpt tonight and found it pretty humorous.

"If there is only one producer that can label this cake 'Twinkie,' then the consumer can rely on the producer's reputation for fresheness and the Twinkie's reputation for creamy deliciousness."

I wonder if both the authors are obese, or just the one who was responsible for that bit of flattery.